The story of Rajkumaari began two years ago…

Two cousins (Surabhi Gupta & Yash Raj Gupta ), constantly dreaming up travel plans over WhatsApp, finally went on their very first trip together.

Between the late-night laughs, family gossip, college memories, and endless chai breaks — something deeper was brewing. Startup ideas flowed as easily as conversations — in the calm of Rishikesh’s ghats, the chill of Landour’s breeze, the vibrant lanes of Banaras, the grandeur of Rajasthan, and the serenity of Uttarakhand.

The destinations kept changing, but one thing remained constant — the desire to build something of our own.

Ideas came and went. Plans were made. But life kept us busy — one of us tied to a 9-to-5 job, the other managing a business. And yet, that one dream stayed.

One day, we decided it was time.

We pulled out our favorite idea from our startup box, fueled it with full dedication, took blessings from bhagwaan ji, dipped into the holy Ganga — and began building Rajkumaari.

But Rajkumaari is not just a jewelry brand.

It’s a tribute to our friendship, our journey, and to every girl who deserves to feel celebrated — like a queen in her own story.

Our Vision

We believe every girl is a Rajkumaari — whether she's a daughter, a sister, a mother, or a grandmother.
No age, no body type, and no beauty standard defines her royalty.

Every woman carries her own shine — and we’re here to crown that with jewels made for all moods, moments, and milestones.

Our Jewelry

Rajkumaari brings you anti-tarnish, premium-quality, and handcrafted jewelry designed to feel effortless yet royal.

From minimalist office pieces to bold shaadi jewels, from everyday sparkle to statement party styles — we create jewelry that becomes part of your story.

Each piece is thoughtfully curated to make you feel confident, seen, and truly royal — just like a Rajkumaari should.

Welcome to the Rajkumaari Parivaar,
Where every jewel has a story — and every story begins with you.